Bounce rate vs. exit percentage: where do visitors drop out?

Bounce rate vs. exit percentage: where do visitors drop out?

The bounce rate is not the same as the exit percentage. The bounce rate relates to only one page. So a visitor lands on that particular (entry) page and leaves your website again from here. When a visitor immediately leaves that page, this usually means that his expectations were not met. So he didn't get the information that matches what he was looking for. Together with you, we can analyze this deeper.
The exit percentage does not necessarily relate to one page. It is possible that the visitor has viewed multiple pages. From this, you can conclude where your website 'ends up'. If we look under 'Behavior' under 'Behavior' in Google Analytics, you will see these two columns (see image below). Which percentage should you now take the most into account? It is actually clear to answer: the bounce rate! A visitor cannot surf on your website forever, so it is normal for them to 'get out' sooner or later. So it is often guessing what the reason for this is. But if the bounce rate is high and you see that the average session duration is very short, then you know that there is actually something wrong with this page.

Don't draw conclusions too quickly

Do not be shocked immediately if the bounce rate is high on a specific page. If the number on the contact page is high, then it may also be that the visitor quickly found what he needed. That can then be a telephone number or (e-mail) address. If the bounce rate for your home page is high, then it is possible that your page does not leave a good impression on visitors, so that they quickly drop out. This may be due, for example, to poor design or a website with a poor structure. Be sure to also analyze the mobile behavior of your visitors. Is the mobile structure also good? Do you have a blog and is the average session duration high here? Then that may mean that visitors actually find what you write interesting. Keep in mind if you place a 15-minute video here that the average time will, of course, be higher. Google Analytics is the tool to get a detailed insight into your target group and communication channels. It is important to examine this thoroughly from time to time and to include this in your online strategy. Did you know that a new version of Google Analytics will be rolled out in the coming weeks? One of the most important changes will be that Analytics will no longer open on the 'target group' overview page, but that a new menu 'home' will be added.
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